ONARU CO., LTD. · YONGIN, SOUTH KOREA

We build the software
the old way skipped.

Onaru is an AI-native product studio. Two markets nobody digitized properly — personal style and cross-border car trade — now run on systems we built and operate ourselves.

onaru — build log
2
Live products
1
Founder-directed
2026
주식회사 온아루 founded
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01 — Running in production

Not a roadmap. A system, live right now.

Every line below is something operating today, verified against real data and real users.

fitaraapp.com live
Live

Fitara

AI personal styling · Korea · 한국어 / EN

An AI stylist that reads a person's taste, body, and budget — then builds outfits that fit their actual life, not a generic feed.

AI-personalized Bilingual KO/EN Subscription
k-exportai.com live
Live

K-Export AI

Used-car export marketplace · KR ↔ West Africa & Middle East

A B2B platform connecting Korean exporters with verified overseas buyers — AI-verified vehicle records and transparent shipping, replacing paper and WhatsApp.

AI document verification Multi-language B2B marketplace
02 — How we build

Founder-directed. AI-assisted. Fast, on purpose.

Small by design right now — that's not a limitation we're hiding, it's how we move without breaking trust.

Direction

Every technical decision is founder-owned

No layer of translation between vision and execution. Product decisions are made by the person accountable for them.

Method

AI-directed engineering, human-verified

AI is the engineering partner — every feature is tested against real data, real users, and real edge cases before it ships.

Pace

Small team, shipped weekly

We'd rather ship something real every week than something impressive every quarter.

Standard

Security and trust are built in, not bolted on

Access control, data isolation, and audit trails ship alongside features — not added right before launch.

Building something in this space?

We're always open to hearing from people building at the intersection of AI and real-world commerce — a partnership, a role, or just a good conversation.